Let's dive into some best practices to keep in mind when sharing information via Blink!
In this article:
📚 Use the right channels
You may already have some communication channels at work, such as email and video conferencing. And when you adopt Blink, you get access to more channels like instant messaging and social media feed.
But every communication is different. And for best results, you should use only the right channels. Plus, you can combine them in multiple ways to engage frontline workers.
Let's say you want to run a campaign about making your organization more sustainable. You can conduct an interactive town hall session to outline the campaign goals and later use your Blink newsfeed to launch a contest that encourages workers to participate in sustainability initiatives.
👫 Encourage two-way communication
Many companies follow a top-down approach where information flows in one direction, from top management to all the employees.
With this type of communication, frontline employees hardly ever have a say. This is a huge missed opportunity because these people work with customers directly and know the ground reality.
With Blink, you can conduct anonymous polls and invite comments on your posts.
Plus, channels like instant messaging and social feed give workers ample chances to share their thoughts. Use them strategically to encourage two-way communication and boost overall engagement.
📩 Keep messages brief and engaging
When it comes to communication on Blink, less is more. Everyone’s busier than ever, and people don’t have time to read lengthy messages, especially on a mobile device.
If you want your messages to be noticed by workers, write for clarity, and keep them short and sweet. You can also create a style guide to help everyone in your communications team do the same. Here’s an example of an internal alert:
We are facing a problem with our server network. [time] All the systems are down until further notice.
Please see your manager for any additional questions. More information to follow. Thank you!”
Break down long messages into bitesize chunks and share them at the right times based on when and where employees will need the information.
Also, consider converting the message into a more engaging or interactive format like a video, graphic, or poll.
📑 Overload workers with irrelevant information
Over-communication is often essential for critical messages to reach your workers. But if you overload employees with several messages not relevant to them, they’ll start tuning out from everything.
For example, if you want to share safety procedures that apply to warehouse workers, there is no need to send them to everyone else in the company. Keep updates streamlined.
💹 Ignore frontline workers' insights
Two-way communication goes beyond letting employees share their thoughts. It’s just as important to listen and, if possible, to act on those concerns.
For example, if an employee shares an issue that ends up getting many likes and comments, you’ll know that it’s important to all workers.
And when you solve the problem, they’ll feel valued, and engage more as a result.
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