🎨 How to create useful content on Blink

Generating useful and engaging content on Blink

Updated over a week ago

If you’ve recently launched (or are planning to launch) Blink to your workplace, creating and distributing content regularly can seem daunting. It doesn’t have to be this way. Let's take a look at the two most common communication channels in Blink and the types of content you can create for both.

In this article:

Blink newsfeed vs. chat

Blink gives you multiple ways to share information among employees, two of which are:

  • A social media-style newsfeed

  • Group-based or one-on-one live chat (aka instant messaging)

Both are reliable and efficient communication channels, but they are best suited for different types of communication.


The social-media-style newsfeed is best for sharing information and updates with a team, department, or whole organization.

Newsfeed updates are usually meant for mass consumption by a large audience. You can post a feed update to:

  • Publicize shift opportunities

  • Communicate weather alerts

  • Recognize or appreciate a team or worker

  • Share a company milestone

  • Celebrate a birthday or work anniversary

  • Share important advice and training resources

  • Announce social events and activities


In contrast, live chats are highly conversational and great for asking and answering questions in real time. They are typically focused on a specific issue for a specific person or group. For example, you can initiate a live chat to:

  • Raise an issue or concern with a team member

  • Discuss personal development with a team member

  • Share personal information with individuals

  • Share sensitive information or documentation with team members or managers

  • Share schedules with attendants

Plus, live chat messages can only be seen by the individual or group they were addressed to. The privacy offered by this channel makes it preferable for confidential or sensitive information.

Best employee app content ideas

The content you post in Blink will depend on your communication goals and strategy, but here are some engaging ideas to get your creative juices flowing.

Urgent update

Is an important date coming soon? Are your workers not following a protocol? Or is there a crisis?

If you have a critical update to share with your employees, you can use the Priority Category to publish a post that’ll stay on the top of the feed.

Keep the content concise, so it can be understood quickly. Also, try to use visuals if possible, as they present information in a more appealing and memorable way than the written word.

Holiday/cultural celebration

Is your organization about to conduct a Q&A with employees? Or are you getting ready for the upcoming Christmas party? Use Blink to educate workers and make them aware of future events.

When sending these types of update, make sure the event is relevant to your employees, and invite them to share their comments. They should feel heard and celebrated. Also, give a detailed breakdown of what will happen and when.

Company update

What changes should the workers be gearing up for? Are you launching a new product, service, or initiative? Expanding to a new location? These company updates are interesting to all the employees, especially when they come directly from the CEO.

When sharing a company update, put up a clear heading and detailed copy. Here also, visuals make a good impact. For example, instead of telling workers how sales have grown, show off the numbers with charts and graphs.

Employee poll

Conduct a short employee survey or poll with Blink. It’s convenient for everyone and helps you get the pulse of your company.

When you ask workers for their opinion, you also involve them in decision-making. And this makes them feel valued. But make sure to have a deadline so everyone can chime in within a timeframe!

Just for fun

Blink isn’t just for serious communication. Inject some fun into your feed with light-hearted posts and competitions to generate engagement. Some ideas include:

👶 Guess the manager’s baby photo

🎨 Coloring competition

🌄 Best sunrise selfie

🥪 Prize for the best picture of your lunch.

📛 Naming competitions

📹 Flashback Friday

🎵 Curated Spotify playlist

💬 Quote of the day

📷 Favorite memory of a colleague

⚾ Sports team post

👪 Team pictures

🐶 Pet photos

Mental health/well-being posts

Do you provide reduced-price gym memberships or mental health counseling? Or are there any other company-sponsored wellness benefits?

Posting updates related to employees’ well-being shows them that you care about their health. So, create content that reminds employees to catch a break, meditate, enroll in the company’s EAP program, or practice a mental health technique.

Recognition posts

Recognizing your workers for life events is a big part of engaging them. So use the employee app to post milestones, birthdays, work anniversaries, or even just to thank someone for doing a great job.

Video content

The use of videos on social media has exploded in the past few years. Video clips are more engaging than plain text. And there’s no reason you can’t create them for internal communication.

For example, you can record a video of the CEO welcoming new employees, or feature the accomplishments of a team. But keep them short and sweet. People are less likely to watch a video for more than 3-4 minutes.

New employee spotlight

Another way to capitalize on the employee app is to welcome new employees or to put the spotlight on current workers. Highlight an employee every week or month, and share information about their position, history, and interests. This will make the worker feel special and bring teams closer together.

📆 Employee app content calendar

Got some ideas flowing? Great. Now it’s time to establish your communication frequency and cadence. That is, the content of each message, when and how many times it be shared, and how.

Having a calendar in advance, with all your communication planned out, can save a lot of time and make things more efficient.

You can use our template or create your own spreadsheet or use any calendar software to create a content plan in the format that best suits your organization and communication goals.

❓ How often should you post in the newsfeed?

Posting too often can cause many workers to tune out of the newsfeed and miss the most important messages, while posting too little can decrease engagement. For best results, we recommend posting at least twice a day.

📖 Additional resources

Looking to share this content with your team? Simply click the button below to access a pdf of the guide:

Did this answer your question?