In this article:

1️⃣ Be authentic! Authenticity is key in any business. When you use the app, write as YOU. Be yourself and the content will flow much more easily.

2️⃣ Content is king, but conversation is the kingdom! The content shared on Blink is hugely important to get conversations going, but what comes out in comments on Posts is what creates content for the future. You need to engage with conversations, respond, and share new Posts if required to answer comments and questions.

3️⃣ Don’t overload on ‘push’ communication. It is very important to send out ‘push’ communications on Blink, but don’t over-do it. We recommend sending out a maximum of three top-down pieces of communication per week, but we encourage as many posts from individuals as possible!

4️⃣ Respond carefully if there are negative comments. Negatives can easily be turned into positives if they’re managed well. If someone posts a negative comment on Blink, stop and think carefully before you respond. Seek advice from your colleagues if you need to.

5️⃣ Embrace the new! Every time there’s something new in the company (or new on the app), write a post about it. Great content comes from sharing new things. Equally, news, changes and updates within the company make for great and positive content too. Ensure these are shared at every opportunity, just be careful not to duplicate content!

An easy win when communicating on Blink is to post anything that reinforces the company culture. Blink is a great place to share your vision, mission and values, and to talk about purpose and pride in work in a very informal way.

Talk about your company culture in posts and ask questions of your audience to encourage conversations and inclusivity. Gather feedback on changes and be prepared to openly discuss a challenging issue.

Ask questions in the content you post to drive the conversation. Put yourself in the shoes of your colleagues, pick up on what is being discussed around the water cooler or in the bathroom, and bring that conversation out onto Blink. Be ready to take feedback positively on content you post and encourage employees to debate about it.

If a post gets lots of traction, summarize the comments in another post and explain, where possible, what’s being done about it.

Celebrating success is always a quick win. Birthdays, new babies, weddings - all great content which people like to know about. Although these celebrations are very important, it’s best to make sure they don’t clog up your Feed with notifications.

Using Blink to celebrate business achievements and recognize employees who go above and beyond is essential. Sharing these success stories helps employees feel acknowledged and appreciated, which in turn motivates others to follow their example and work more productively toward success.

If you're a leader, or have the opportunity to support one with a Blink post, aim to share content that resonates with all employees. A great example of this is a CEO of a large multinational company who posted about where he likes to get his coffee in the morning. This sparked conversation and encouraged employees to engage on the platform. When employees feel "let in" on a leader's personal side, it helps build a stronger connection.

Leaders should use Blink for important communications, but it's equally important for them to engage in a more casual, conversational way. Posting informal content can help foster a more approachable and connected workplace.

The Great Communication guide outlines how to communicate on Blink with top-tips on how to create great content. Please use the links below to download this guide as desired.