✨ Key Highlights
Categories are Fully Customizable: You can personalize Feed categories to match your organization’s branding and communication goals.
Manage Them in Blink Admin: Admins can add new categories and update existing ones themselves. Head to Admin > Org Set Up > Feed > Set your feed categories to make all your changes. For each category, you'll choose a:
Category Name
Icon (options listed below)
Color (from the picker or a custom hex code)
💻 Feed Post Categories
When creating a Feed post, selecting a category is mandatory. Categories:
Visually organize shared content.
Enable filtering by specific categories for better navigation.
Default Categories
When you first set up your Blink instance, the following default categories are available:
Category | Intended Use |
Social | Share fun and exciting updates about you or your team, such as events, challenges, competitions, or personal news. |
News | Ideal for company updates, team news, progress, successes, recognitions, or announcements. |
Question | Ask questions to colleagues for advice, opinions, or input. |
Poll | Create interactive posts for voting. Poll responses are anonymous, visible only as totals to the author and admins. |
Priority | Reserved for urgent or crucial updates. These posts send push notifications, pin to the top of Feeds, and require acknowledgment. Admin-only. |
Setting Up Custom Categories
To enhance communication, you can add custom categories in Blink Admin under Admin > Org Set Up > Feed > Set your feed categories. While you can create unlimited categories, we recommend limiting them to 10 or fewer for optimal usability.
Restricted Categories
Some categories can be restricted to Admins only, creating a distinction between admin-generated and user-generated content. By default, these categories are typically limited to Org Administrators, Content Moderators, and Group Admins. To explore this option, contact our Customer Support Team.
Best Practices for Setting up Categories
👍 Do | 🚫 Don't |
Choose background colors that ensure icons stand out. | Avoid pale colors, grays, or yellows that reduce visibility. |
Review existing categories to avoid duplicates. | Reuse icons or colors unless absolutely necessary. |
Select icons that clearly represent the purpose of the category. | Use overly generic icons that might confuse users. |
🎨 Customization Options
🔣 Icons
Blink offers a wide range of icons to help visually represent each category. Please refer to our icon library for options.
🌈 Colours
We recommend choosing one of the suggested colors in the color picker, but any hex color code is valid, so you can also use your organization’s own palette.
By tailoring categories, you can streamline communication, improve content organization, and ensure a seamless experience for your team. If you need assistance, Blink's support team is here to help!


