In this article
What is it?
The Ghostwriter feature allows users to post or comment on behalf of another user. For example people from your Communication Team can write a Feed post as the CEO.
Ghostwriter vs Alias
While both the Ghostwriter feature and the Alias feature allow users to post as other entities, there are some important distinctions that may make one or the other better suited for a specific scenario.
Ghostwriter | Alias |
Can only be an existing user in Blink | Can be set up to appear as another user, team, or other entity |
Uses the image and user details from the selected use for the post/comment author. | Uses the image and details added to the Alias in the Admin portal. These can be edited by admins at any time. |
How does it work?
Org Admins and Content Moderators can setup a ghostwriter via the Admin portal by going to the Publishing Profiles section, selecting "Create Profile" and clicking the Ghostwriter option. They can assign as many ghostwriters as desired to a single author.
Both the Author & ghostwriter(s) will receive a notification if they are assigned a ghostwriter / as a ghostwriter.
A ghostwriter can compose a post/comment from the profile of the Author they are designated to (this is done the same way as posting as an Alias). The ghostwriter can post as the Author profile to groups that they (the ghostwriter) are allowed to post to and, at present, only the ghostwriter can edit the post. The ghostwriter will receive post notifications if notifications for the post are turned on.
Setting up a Ghostwriter
Ghostwriters can be created by organization admins and content moderators in the Admin Portal on the "Publishing Profiles" page.
Click the "create profile" button to the right and select the "Ghostwriter" option. On the screen shown below, enter the name of the user you'd like to set up and the names of the users you'd like to grant Ghostwriter access to. Once you're happy with this, click "create" and your Ghostwriter profile will go live.
Posting as a Ghostwriter
Users who have been granted Ghostwriter access will be able to both post and comment as the designated user on the Feed via the same steps used to post/comment as an Alias.
Posting
Desktop
Desktop
Select the downward-facing arrow in the top right-hand corner of the draft Post
Select which Ghostwriter you would like the Post to be from
Choose the audience, write the content, choose the Post type, attach any documents if you'd like to, and check the Post settings - as you would with any other Post
Click Post! You will then see the Post appears in the Feed as if it was sent from the Ghostwriter user you selected, NOT your personal Blink profile.
Mobile
Mobile
Click the sideways arrow in the From: section
Select which Ghostwriter you would like the Post to be from
Choose the audience, write the content, choose the Post type, attach any documents if you'd like to, and check the Post settings - as you would with any other Post
Click Post!
Commenting
Desktop
Desktop
Go to the Post in the Feed that you'd like to comment on
If you have one or more aliases/Ghostwriters created for your account, you will be able to see your profile icon with a drop-down arrow to the right of the Like and Comment section of the Post
Click on the drop-down arrow
Select which Ghostwriter you would like to comment as
Write and add your Comment
Mobile
Mobile
Go to the Post in the Feed that you'd like to comment on
Tap on Comment and you'll be taken to another screen
You can now see the profile icon with the drop-down arrow to the right of the Like and Comment section of the Post
Click on the drop-down arrow
Select which Ghostwriter you would like to comment as
Write and add your Comment