Introduction
Creating interesting and effective posts is a great way to drive engagement within your team! Based on your organizational culture, you may have a particular tone of voice for your Blink feed posts. However, we always advise keeping feed posts clear, concise, and visual. This article will further educate users on the elements to include to create the most effective feed posts.
For further information on creating an engaging feed post, see:
Sourcing and Curating Your Content
An engaging feed post may contain any or all of the following elements:
Text | Write a headline, statement, or pose a question. Use our in-built Rich Text formatting options to draw attention to your post. For more information on formatting, please see Formatting Feed Posts. |
Emoji | Include relevant emojis to add tone and visual interest. Find inspiration for emojis here. |
Call to action | Ask a question to encourage comments or share a link to invite your audience to learn more about your topic. |
Mentions | @Mention other users (or yourself) for added visibility. |
Images or videos | Images or videos: Include one or more high-quality photos, GIFs, or video clips. Our research shows posts with images or videos are 6 times more engaging. For help with adding videos or images, please see Adding images to your Feed post. |
What should I post?
Variety is key to keeping your audience interested and engaged. Different posts can achieve different goals, so we recommend planning content
educate - e.g information and resources and training
entertain - e.g birthday wishes
inspire - e.g, team appreciation / recognition
promote - e.g. shift opportunities, hiring events etc.
When is the best time to post?
Weekday, early afternoon (1-3pm) is the most popular time. Don’t miss out on the moment!
Post when your audience are working, try to avoid weekends and nighttime unless it is urgent
Who should be my audience?
Think about your audience, does it make sense to expand the audience, would others benefit from this message? Select the team that you feel would get the most benefit out of your post.
Why should I include other elements besides text?
The short answer is engagement:
Feed posts with an image typically receive 6 times more engagement that other posts.
When a post has an employees name tagged (”@name”), they are likely to get 5 times more engagement through likes and comments.
Where should I post this information?
Consider whether this is appropriate for the feed (more public, reaching a wider audience) or would be better as a chat (only meant for a specific team/individual, not necessarily suited for a more-public forum).
How do I create a post?
For more info go to help articles
Other helpful tips
Keep the main message in the headline. Make use of the ‘Subject’ text formatting option to make your heading stand out, so that the key message is seen by your users immediately as they scroll through their feed.
Structure your message visually. Use bullet points, numbers, bold text and emojis to visually convey information in an easily readable way.
Add images/videos/GIFs. If you have an image or video to support your message, that’s great. If not, creating a simple graphic using PowerPoint or AI, or adding a GIF are great options!
Attach or link to more complex info. If you need to convey a lot of complex information, consider writing a summary in the Feed post, and storing further detail in a linked Hub page or attachment.