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Creating a survey with Survey Builder

What is the Survey Builder and how to use it for multi-question surveys.

Updated over a year ago

Who can use this feature?

  • Survey Builder is available on Enterprise or Enterprise +.

  • Customers on our Essential or Business pricing can contact their Customer Success Manager for information on enabling this feature.

  • Organization Admins and Content Moderators can use the Survey builder.

What is the Survey Builder?

The Blink Survey Builder allows you to create multi-question surveys with various response types.


You can use it to build and distribute Onboarding, Engagement, well-being, DEI, and almost any other type of survey you can imagine to your workforce.

Creating a new survey

  1. From Admin, click on Surveys in the navigation bar.

  2. Click on Create survey and then Survey Builder from the dropdown

    If you want to create a single-question Pulse Survey, read our guide here

  3. Build your survey - Starting on the left-hand side of the screen:

  4. Click on the Add question button

    1. Select the response type. You can select from:

      1. Agreement

        A five-point scale (Strongly Disagree 👉 Strongly Agree)

      2. Opinion

        An eleven-point scale (0 👉 10)

      3. Free text

        Allow users to respond however they want to

      4. Yes/No

        Users will be able to select a simple yes or no response.

      5. Multiple Choice

        This option allows you to predefine a number of choices that a user can pick from to respond to the question. You must set at least two choices. There's no upper limit.
        You can drag-and-drop choices to re-arrange them

    2. Select a topic to link your question to. More on Topics.

    3. Select or create your question.

      1. Suggested question

        We offer a range of pre-written questions based on your selected topic.

      2. Create question

        You can also write your own question. To do this, click Create question, Type what you want, and click the Create new question button in the dropdown. Your question must be unique.

    4. Once you're done click Add question. The question will be added to your survey template.

    5. Repeat this step to create your template.

  5. Now, on the right-hand side of the screen:

    1. Start by Naming your survey. This name is shown to all users.

    2. Select the audience. We recommend sending the survey out to your entire company. However, you can select individual teams if you want a more targeted approach.

    3. Select a due date. After this date, no further responses will be allowed. You can extend your survey or close it early.

  6. Ready? Give your survey one final check and click Launch.

Frequently asked questions

Are all questions required?

No. Free text questions can be skipped. We plan to allow you to mark any question as optional later. If you need it sooner, please let us know.

Are surveys anonymous?

Yes. Anonymous surveys give your employees the confidence and freedom to be entirely truthful in their answers, resulting in unbiased submissions.

Can I re-order my questions?

Not yet. We plan to add this functionality at a later date. If you need it sooner, please let us know.

How can I remind users to complete the survey?

Blink allows admins to send targeted reminders to users who haven't completed the survey.

  1. From the breakdown table on your survey, identify whom you want to send reminders to and click the "Send Reminders" button.

  2. When you click on this, the "Post" box will show and you'll be prompted to craft an engaging message for your team/department and encourage them to complete the survey.

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