Creating Engaging Feed Posts


Understanding the elements to include to create the most effective feed posts.

  1. Text: Write a headline, statement, or pose a question. Use our in-built Rich Text formatting options to draw attention to your post.
  2. Emoji: Include relevant emojis to add tone and visual interest. Find inspiration for emojis here.
  3. Call to action: Ask a question to encourage comments, or share a link to invite your audience to learn more.
  4. Mentions: @Mention other users (or yourself) for added visibility.
  5. Images or videos: Include one or more high-quality photos, GIFs, or video clips. Our research shows posts with images or videos are 6 times more engaging.

Sourcing and Curating Your Content

You don’t have to create all your feed posts from scratch! We have in-built templates you can select from. Once you’ve selected the template, you can edit it to add your own personal touch and specific information relevant to your audience.

You can also browse existing feed posts in your Feed to find inspiration.


What?

Variety is key to keeping your audience interested and engaged. Different posts can achieve different goals, so we recommend planning content

  1. educate - e.g information and resources and training
  2. entertain - e.g birthday wishes
  3. inspire - e.g, team appreciation / recognition
  4. promote - e.g. shift opportunities, hiring events etc.

When?

  • Weekday, early afternoon (1-3pm) is the most popular time. Don’t miss out on the moment :)
  • Post when your audience are working, try to avoid weekends and night time unless it is urgent

Who?

Think about your audience, does it make sense to expand the audience, would others benefit from this message?

Why?

  • Feed posts with an image of a picture are likely to get 7 times more engagement that other posts.
  • When a post has an employees name tagged (”@name”), they are likely to get 5 times more engagement through likes and comments.

Where?

  • Consider whether this is appropriate for the feed or would be better as a chat.

How?


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