Roles and Permissions

Every Blink user has a role that determines what they can access in the app and Admin portal. Assigning the right role keeps access appropriate without giving more permissions than needed.

What roles does Blink have?

Blink has five org-wide roles (Basic User, Organization Admin, People Admin, Support Admin, Content Moderator) and three scope-limited roles (Group Admin, Content Creator, Forms Admin). Org-wide roles apply across the entire organization; scope-limited roles apply only to the groups or areas they cover. Roles can be combined.

✅ Why roles and permissions matter

• Give people exactly the access they need - no more, no less.

• Delegate content or group management without granting full org-wide admin access.

• Combine roles to match real-world responsibilities - a Team Lead can be both a Group Admin and a Content Creator.

• Changes take effect immediately - no app restart or re-login required.

🔒 Admin only - assigning and managing roles requires Organization Admin or Group Admin permissions.

👥 What roles are available?

Org-wide roles

These roles apply across the entire organization and are assigned from a user's profile in the Admin portal.

Basic User - the default role for all employees. Basic Users have access to the main Blink app (Feed, Chats, Directory, Hub) but cannot access the Admin portal.

Organization Admin - full access to all features in the app and Admin portal. Typically assigned to IT or HR platform owners.

People Admin - can manage users and teams but has no Hub administration access. Suited to HR teams who handle user lifecycle without needing content control.

Support Admin - view-only access to users and teams, plus the ability to raise support tickets. Designed for first-line support staff.

Content Moderator - can add, edit, or delete any content in the Feed and Hub, send Mandatory Reads, and manage groups. No access to user management or org settings.

Scope-limited roles

These roles apply only to the specific groups or areas they are assigned for, not across the whole organization.

Group Admin - manages users and content within specific groups. Group Admins can view and edit profiles for members of their groups, helping run the organization at a local level. They cannot deactivate other admins - only Basic Users.

Content Creator - can create and manage content within assigned groups without any user management access. Can post to the Feed, create priority posts, manage Hub content, and handle Mandatory Reads for their groups.

Forms Admin - manages Forms within a defined scope. Contact your Organization Admin for details on this role.

🔧 How do I assign a role?

Assigning Group Admin, Content Creator, or Forms Admin

Scope-limited roles are assigned from the Groups section of the Admin portal.

In the Admin portal, go to Groups and select the group.
Select the Members tab and search for the user.
Click ... next to their name and select Change role.
Select the role and click Apply.

Assigning org-wide roles

Organization Admin, People Admin, Support Admin, and Content Moderator are all assigned from a user's profile in the Admin portal.

In the Admin portal, go to Users and search for the user.
Select their name to open their profile.
Scroll to the Role dropdown and select the role.
Click Save changes.

🔀 Can roles be combined?

Yes. Blink supports layering scope-limited roles on top of org-wide roles. A user could be both a Group Admin for one team and a Support Admin across the organization, for example.

📋 What can each role do?

* indicates access is limited to the groups or areas the role is assigned for.

Permission	Org Admin	People Admin	Support Admin	Content Moderator	Group Admin	Content Creator
View Users	Yes	Yes	Yes	No	Yes*	No
Edit and Invite Users	Yes	Yes	No	No	Yes*	No
Deactivate Users	Yes	Yes (except Content Moderators or Org Admins)	No	No	Yes* (Basic Users only)	No
Create Teams and Communities	Yes	No	No	Yes	No	No
Manage Teams and Communities	Yes	Yes	View only	Yes	Yes*	No
Manage Group Membership	Yes	Yes	No	Yes	Yes*	No
Manage Hub Content	Yes	No	No	Yes	Yes*	Yes*
Priority and Feature Feed Posts	Yes	No	No	Yes	Yes*	Yes*
Pinning Feed Posts	Yes	No	No	Yes	No	No
Event Creation	Yes	No	No	Yes*	Yes*	No
Live Streaming	Yes	Yes	Yes	Yes	Yes	Yes
Moderation	Yes	Yes (content not overseen by a Group Admin)	No	No	Yes*	No
Analytics	Yes	Yes	No	Yes	Yes	No
Org Settings	Yes	No	No	No	No	No
Journeys	Yes	No	No	Yes	No	No
Forms	Create and View	View	View	Create and View	Create and View*	View
Publishing Profiles	Yes	No	No	Yes	No	No
Surveys	Yes	No	No	Yes	View only*	No
Mandatory Reads	Yes	No	No	Yes	Yes*	Yes*
Audit Log	Yes	No	View only	No	No	No
Raising Support Tickets	Yes	Yes	Yes	Yes	Yes	Yes
Submitting Feature Requests	Yes	No	No	No	No	No

🖥️ What does each role see in the Admin portal?

Admin portal section	Org Admin	People Admin	Support Admin	Content Moderator	Group Admin	Content Creator
Authentication	Yes	No	No	No	No	No
Company	Yes	No	No	Yes	No	No
Billing	Yes	No	No	No	No	No
Audit Log	Yes	No	View only	No	No	No
Analytics	Yes	Yes	No	Yes	Yes	Yes
Hub	Yes	No	No	Yes	Yes	Yes
App Management	Yes	No	No	No	No	No
Key Contacts	Yes	No	View only	No	No	No
Groups and Group Profiles	Yes	Yes	View only	Yes	Yes	Yes
Import Users	Yes	Yes	No	No	No	No
Invite Users	Yes	Yes	No	Yes	Yes	No
Users and User Profiles	Yes	Yes	View only	No	Yes	No

❓ FAQs

Can a user have more than one role?

Yes. Roles can be layered. A user could be an Organization Admin for the whole company and a Group Admin for a specific team, for example. Assign org-wide roles from the user's Admin portal profile and scope-limited roles from the Groups section.

What is the difference between a Group Admin and an Organization Admin?

Organization Admins have full access to all features and every user in the Admin portal. Group Admins have a restricted view - they can only see and manage users within the groups they are assigned to. Group Admins cannot access org settings, billing, or authentication.

Can a Group Admin deactivate other admins?

No. Group Admins can only deactivate Basic Users within their groups. They cannot deactivate users who hold any admin role.

I can't see the option to change a user's role

Org-wide roles (Organization Admin, People Admin, Support Admin, Content Moderator) can only be assigned by an Organization Admin. Scope-limited roles can be assigned by an Organization Admin or a Group Admin for that group. If you do not see the option, contact your Organization Admin.

🚀 What's next?

🗂 Organization Admins

Assign user roles

🧢 User Roles within Blink

Group Posting Permissions

People Admins