Engage your entire workforce by delivering important feed posts directly to their inbox ensuring critical communications reach everyone, whether they're active on Blink or not.
What is it?
The "Send as Email" feature allows organisation administrators to share feed posts via email after they've been published to Blink. This ensures your important messages reach all employees, including those who may not regularly check the app.
How it works
After publishing a feed post to Blink, admins can choose to send it as an email:
Publish your post as normal
Select the boost option on your published post
Choose "improve the read"
Select "Send via email" option
Decide whether to send to:
Only those who haven't seen the post yet, or
Everyone in the group, including those who've already viewed it
Confirm and send
The email will automatically be sent to everyone in your selected group using a professionally designed template.
Key features
Emails are sent to all active users within the group where the post was published
Choose to reach only those who haven't engaged with the post, or send to your entire group
View analytics to see how your email performed, including engagement metrics
Emails use pre-designed templates that ensure consistent, high-quality delivery
What's included in the email?
Each email contains:
A preview of your post (up to 200 characters)
A clear call-to-action button directing users back to Blink to view the full content
Availability
This feature is available on a case-by-case basis. Contact your account manager or customer success representative to discuss adding this capability to your organization.
Frequently asked questions
Who receives these emails?
Emails are sent to active users, those who have logged into Blink at least once.
Can I customize the email template?
The email template is professionally designed and standardised to ensure optimal delivery and engagement. Customization is not currently available.
Where do the emails come from?
All emails are sent from a Blink domain (blinkmail.co).
Why is the post preview limited to 200 characters?
We limit the preview to encourage employees to return to Blink to view the full content, helping to drive ongoing engagement with the platform.
Can users unsubscribe from these emails?
Users can manage their email preferences according to your organization's communication policies.