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When you share a post on Blink, you can set its importance level to control how prominently it appears in the feed and whether users are notified.
This is done from the Post settings screen before publishing. There are three importance levels: Standard, Important, and Critical.
Standard
The default level. Your post appears in the feed like any other post, with no special treatment or notification.
Important
Use this for key updates you want your team to notice — company announcements, campaign launches, or anything worth highlighting.
What happens:
The post is featured in the homepage carousel (where enabled)
It displays with a coloured banner in the feed
An important push notification is automatically sent to your audience
You set how long it stays featured (e.g. 5 days) — after that it is removed from the carousel, but still appears in the feed
To undo: Tap ... on the post > Mark as not important. This removes it from the carousel and reverts it to a standard post.
Critical
Use this for mandatory reads or urgent information that every employee must acknowledge — safety notices, policy changes, or time-sensitive communications.
What happens:
The post is pinned to the top of the feed with a red banner
Users see an Acknowledge button and the post stays pinned until they tap it
An important push notification is automatically sent to your audience
You set how long it stays pinned (e.g. 5 days)
To undo: Tap ... on the post > Mark as not critical. This unpins the post and reverts it to a standard post. Admins can still see who acknowledged the post, but users no longer see the Acknowledge button.
Note: The Critical option may not be available in your organisation if your admin has disabled priority posts.
How to set importance when creating a post
Open the post composer and write your post
Tap Post settings (⚙️) before publishing
Under Importance, select Standard, Important, or Critical
If you selected Important or Critical, use the + and − buttons to set the duration
Tap Done, then publish your post
Boosting an existing post
Already published a post and want to increase its reach? Tap ... on the post and select Boost.
Option | What it does |
Share with more people | Adds more people or groups to the post's audience |
Mark as important | Features the post in the carousel and re-notifies the audience |
Improve the reach | Re-notifies anyone who hasn't seen the post yet |
Increase the visibility | Shows the post higher in the feed (available on some plans) |
Managing notification preferences
Anyone can control how often they’re notified about posts in each group. From the group page, tap Notifications and choose:
All posts — get notified for every new post
Important posts — only get notified for Important and Critical posts
Mute — no notifications from this group
Note: Some important groups may not allow users to mute notifications.
Who can set post importance?
The Importance setting is available to org admins, content moderators, group admins (for their own groups), and content creators (for their own groups).
If you're posting to a group you don't administer, the Important and Critical options will be greyed out. You need admin permission for all groups in your audience to use these settings.
Basic users do not see the Importance section in post settings.
Filtering posts by importance
To find Important or Critical posts in your feed, tap Filters and select Important or Critical under Post type.